Terms Of Use

1. DEFINITIONS

In this agreement the following expressions shall have the following meanings:

Authorised Account: the Customer's Account(s) from other platforms (eg Google, Facebook, LinkedIn) to which a User Subscription for the provision of the Service is “linked”.

Authorised Users: those employees, agents and independent contractors of the Customer who are authorised by the Customer to use the Services and the Documentation.

Confidential Information: information that is proprietary or confidential and is either clearly labelled as such or identified as Confidential Information in clause 10.

Customer Data: the data inputted by the Customer, Authorised Users, or the Supplier on the Customer's behalf for the purpose of using the Services or facilitating the Customer's use of the Services.

Customer Personal Data: any personal data provided by, or on behalf of, the Customer to the Supplier for the purpose of using the Services or facilitating the Customer's use of the Services.

Data Protection Legislation: the General Data Protection Regulation (EU) 2016/679) (GDPR) and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK, as well as any successor legislation to the GDPR and the Data Protection Act 2018.

Controller, data subject, personal data, personal data breach, processor, process and supervisory authority: shall have the meanings given to them in the Data Protection Legislation.

Data Processing Schedule: the data processing schedule contained in Appendix 1 to this agreement.

Documentation: the document(s) made available to the Customer by the Supplier from time to time which sets out a description of the Services and the user instructions for the Services.

Effective Date: the date of this agreement.

Facebook Ads: the online advertising service provided by Facebook.

Facebook Ads Account(s): the Customer Company's registered account(s) with Facebook Ads and all Customer Data registered with such account(s).

Google Ads: the online advertising service provided by Google.

Google Ads Account(s): the Customer's registered account(s) with Google Ads and all Customer Data registered with such account(s).

LinkedIn Ads: the online advertising service provided by LinkedIn.

LinkedIn Ads Account(s): the Customer's registered account(s) with LinkedIn Ads and all Customer Data registered with such account(s).

Initial Subscription Term: the initial term of this agreement, commencing on sign up by the Customer and as set out in this page.

Renewal Period: the renewal period, as described in clause 12.3.

Services: the subscription services provided by the Supplier to the Customer via https://tools.gregasquith.com

Software: the online software applications provided by the Supplier as part of the Services.

Subscription Fees: the subscription fees payable by the Customer to the Supplier for the User Subscriptions, as set out here.

Subscription Term: has the meaning given in clause 12.3 (being the Initial Subscription Term together with any subsequent Renewal Periods).

Supplier: Gregory Asquith Limited incorporated and registered in England and Wales with company number 12790388 whose registered office is at 70A White Hill, Chesham, HP51AH

User Subscriptions: the user subscriptions purchased by the Customer pursuant to clause 8.1 which entitle Authorised Users to access and use the Services and the Documentation in respect of the Authorised Account(s) in accordance with this agreement.

2. USER SUBSCRIPTIONS AND AUTHORISED ACCOUNTS

2.1 The Supplier hereby grants to the Customer a non-exclusive, non-transferable right to permit the Authorised Users to use the Services and the Documentation during the Subscription Term on the Authorised Account(s) solely for the Customer’s internal business operations.

2.2 The Customer shall not access, store, distribute or transmit any material during the course of its use of the Services that are unlawful, harmful, threatening, defamatory, obscene, infringing, harassing or racially or ethnically offensive; facilitate illegal activity; depict sexually explicit images; promote unlawful violence; could be deemed to be discriminatory; or are done in a manner that is otherwise illegal or causes damage or injury to any person or property, and the Supplier reserves the right, without liability or prejudice to its other rights to the Customer, to disable the Customer’s access to any material that breaches the provisions of this clause.

2.3 The Customer shall not: except to the extent expressly permitted under this agreement and as may be allowed by any applicable law (which is incapable of exclusion by agreement between the parties): attempt to copy, modify, duplicate, create derivative works from, frame, mirror, republish, download, display, transmit, or distribute all or any portion of the Software and/or Documentation (as applicable) in any form or media or by any means (other than screenshots of reports which the Customer shall be entitled to take and share with its clients provided that the logo and other branding of the Supplier is clearly visible in such screenshot); or attempt to reverse compile, disassemble, reverse engineer or otherwise reduce to human-perceivable form all or any part of the Software; or access all or any part of the Services and Documentation in order to build a product or service which competes with the Services and/or the Documentation; or license, sell, rent, lease, transfer, assign, distribute, display, disclose, or otherwise commercially exploit, or otherwise make the Services and/or Documentation available to any third party except the Authorised Users.

2.4 The Customer shall use all reasonable endeavours to prevent any unauthorised access to, or use of, the Services and/or the Documentation and, in the event of any such unauthorised access or use, shall promptly notify the Supplier.

3. SERVICES

3.1 The Supplier shall, during the Subscription Term, provide the Services and make available the Documentation to the Customer on and subject to the terms of this agreement.

3.2 The Supplier will, as part of the Services and at no additional cost to the Customer, provide the Customer with email support and respond to email queries within five working days. The Customer may purchase enhanced support services separately at the Supplier’s then current rates.

4. SOFTWARE ACCESS TO 3RD PARTY ADS ACCOUNTS

4.1 The Customer grants permission for the Software to access and control the Authorised Account(s) (if any), including access to all Customer Data registered with said account(s), in order to provide the Services, pursuant to the Customer Obligations as set out in clause 7.

4.2 The Customer agrees and acknowledges that if the Customer restricts access to its Authorised Account(s) in any way at any time, the Software may not function in accordance with this agreement and the delivery of the Services may be impaired.

5. CUSTOMER DATA

5.1 The Customer shall own all right, title and interest in and to all of the Customer Data and shall have sole responsibility for the legality, reliability, integrity, accuracy and quality of the Customer Data. Without prejudice to the generality of clause 5.2, the Customer will ensure that it has all necessary and appropriate consents and notices in place to enable lawful transfer of the Customer Personal Data to the Supplier, as required by the Data Protection Legislation.

5.2 The Supplier and the Customer acknowledge that for the purposes of the Data Protection Legislation, the Customer is the data controller and the Supplier is the data processor.

5.3 The Data Processing Schedule sets out the scope, nature and purpose of the processing by the Supplier, the duration of the processing and the types of personal data and categories of data subject.

5.4 The parties shall both comply with all applicable requirements of the Data Protection Legislation. This clause 5 is in addition to, and does not relieve, remove or replace, either party’s obligations under the Data Protection Legislation.

5.5 In respect of the Customer Personal Data, unless otherwise required by applicable laws or other regulatory requirements, the Supplier shall:process the Customer Personal Data only in accordance with the Customer’s lawful written instructions, in order to provide the Customer with the Services and in accordance with the Data Protection Legislation; disclose the Customer Personal Data to courts, government agencies and other third parties as and to the extent required by law; maintain commercially reasonable and appropriate security measures including administrative, physical and technical safeguards to protect against unauthorised or unlawful processing of any Customer Personal Data and against accidental loss or destruction of, or damage to, such Customer Personal Data; at the choice of the Customer, return or delete all the Customer Personal Data upon the termination of this agreement; ensure that only those personnel who need to have access to the Customer Personal Data are granted access to it and that all of the personnel authorised to process the Customer Personal Data are bound by a duty of confidentiality; only transfer the Customer Personal Data to a country or territory outside the European Economic Area in accordance with Data Protection Legislation; at the Customer’s cost, allow for and contribute to audits, including inspections in respect of the same, conducted by the Customer or another auditor mandated by the Customer, provided that: the Customer shall be permitted to conduct no more than one such audit or inspection in any calendar year; and the Customer shall provide reasonable written notice of such audit which shall take place at a date and time agreed by the parties. notify the Customer if the Supplier appoints a sub-processor (but only if the Customer given the Supplier its prior written consent, such consent not to be reasonably withheld or delayed) and ensure any agreement entered into with the relevant sub-processor includes similar terms as the terms set out in this clause 5; notify the Customer , without undue delay, in the event that the Supplier reasonably believes that there has been a personal data breach in respect of the Customer Personal Data; and assist the Customer, at the Customer’s cost, in responding to any request from a relevant data subject and in ensuring compliance with its obligations under the Data Protection Legislation with respect to security, breach notifications, impact assessments and consultations with supervisory authorities or regulators.

5.6 The Customer Company acknowledges that the provision of high-quality services requires the Supplier to analyse data to identify trends, optimise services, and provide clients with the opportunity to use such information to enhance their own services. The Customer Company therefore grants to the Supplier a non-exclusive, perpetual, irrevocable, royalty free, worldwide licence to use, modify, adapt, and create derivative works of Customer Data for any purposes, and commercially exploit and/or sublicense any or all of such rights on any terms, provided always that such Customer Data must at all times be cleansed such that individuals, the Customer Company, and/or any legal entities cannot be identified in any circumstances (“Cleansed Data”).

6. SUPPLIER’S OBLIGATIONS

6.1 The Supplier undertakes that the Services will be performed substantially in accordance with the Documentation and with reasonable skill and care.

6.2 The Supplier does not warrant that the Customer’s use of the Services will be uninterrupted or error-free; or that the Services, Documentation and/or the information obtained by the Customer through the Services will meet the Customer’s requirements.

7. CUSTOMER OBLIGATIONS

7.1 The Customer shall:provide the Supplier with:all necessary co-operation in relation to this agreement;all necessary access to such information as may be required by the Supplier, in particular Software access to the Authorised Account(s) as detailed in clause 4, in order to provide the Services, including but not limited to Customer Data, Authorised Account(s) information, security access information and configuration services;comply with all applicable laws and regulations with respect to its activities under this agreement;comply with the 3rd party terms of service which are applicable to its 3rd party Ads Account(s) respectively;carry out all other Customer responsibilities set out in this agreement in a timely and efficient manner. In the event of any delays in the Customer’s provision of such assistance as agreed by the parties, the Supplier may adjust any agreed timetable or delivery schedule as reasonably necessary;ensure that the Authorised Users use the Services and the Documentation in accordance with the terms and conditions of this agreement and shall be responsible for any Authorised User’s breachof the same;obtain and shall maintain all necessary licences, consents, and permissions necessary for the Supplier, its contractors and agents to perform their obligations under this agreement, including without limitation the Services;ensure that its network and systems comply with the relevant specifications provided by the Supplier from time to time;be solely responsible for procuring and maintaining its network connections and telecommunications links from its systems to the Supplier’s data centres, and all problems, conditions, delays, delivery failures and all other loss or damage arising from or relating to the Customer’s network connections or telecommunications links or caused by the internet; andnot resell the Services or otherwise seek to gain commercial advantage from the same other than as specified in this agreement.

8. CHARGES AND PAYMENT

8.1 The Customer shall pay the Subscription Fees to the Supplier for the User Subscriptions in respect of the Initial Subscription Term in accordance with this clause 8 for each separate subscription purchased.

8.2 The Customer shall on the Effective Date provide to the Supplier valid, up-to-date and complete credit card details or approved purchase order information acceptable to the Supplier and any other relevant valid, up-to-date and complete contact and billing details and the Customer hereby authorises the Supplier to bill such credit card: for the Subscription Fees payable in respect of the Initial Subscription Term; and subject to clause 12.1, on each anniversary of the Effective Date, for the Subscription Fees payable in respect of the next Renewal Period

8.3 If the Supplier has not received payment in accordance with clause 9.2, and without prejudice to any other rights and remedies of the Supplier: the Supplier may, without liability to the Customer, disable the Customer’s password, account and access to all or part of the Services and the Supplier shall be under no obligation to provide any or all of the Services while the invoice(s) concerned remain unpaid;

8.4 All amounts and fees stated or referred to in this agreement shall be payable in pounds sterling; are, subject to clause 11.3, non-cancellable and non-refundable; and are exclusive of value added tax, which shall be added (where applicable) to the Supplier’s invoice(s) at the appropriate rate.

9. PROPRIETARY RIGHTS

9.1 The Customer acknowledges and agrees that the Supplier and/or its licensors own all intellectual property rights in the Services and the Documentation. Except as expressly stated herein, this agreement does not grant the Customer any rights to, or in, patents, copyright, database right, trade secrets, trade names, trade marks (whether registered or unregistered), or any other rights or licences in respect of the Services or the Documentation.

10. CONFIDENTIALITY

10.1 Each party may be given access to Confidential Information from the other party in order to perform its obligations under this agreement. A party’s Confidential Information shall not be deemed to include information that is or becomes publicly known other than through any act or omission of the receiving party; was in the other party’s lawful possession before the disclosure; is lawfully disclosed to the receiving party by a third party without restriction on disclosure; or is required to be disclosed by law, by any court of competent jurisdiction or by any regulatory or administrative body.

10.2 Each party shall hold the other’s Confidential Information in confidence and, unless required by law, not make the other’s Confidential Information available to any third party, or use the other’s Confidential Information for any purpose other than the implementation of agreement.

10.3 Each party shall take all reasonable steps to ensure that the other’s Confidential Information to which it has access is not disclosed or distributed by its employees or agents in violation of the terms of this agreement.

10.4 The Customer acknowledges that details of the Services, and the results of any performance tests of the Services, constitute the Supplier’s Confidential Information.

10.5 The Supplier acknowledges that the Customer Data is the Confidential Information of the Customer

10.6 This clause 10 shall survive termination of this agreement, however arising.

10.7 No party shall make, or permit any person to make, any public announcement concerning this agreement without the prior written consent of the other parties (such consent not to be unreasonably withheld or delayed), except as required by law, any governmental or regulatory authority (including, without limitation, any relevant securities exchange), any court or other authority of competent jurisdiction.

11. LIMITATION OF LIABILITY

11.1 This clause 12 sets out the entire financial liability of the Supplier (including any liability for the acts or omissions of its employees, agents and sub-contractors) to the Customer: arising under or in connection with this agreement; in respect of any use made by the Customer of the Services and Documentation or any part of them; and in respect of any representation, statement or tortious act or omission (including negligence) arising under or in connection with this agreement.

11.2 Nothing in this agreement excludes the liability of the Supplier: for personal injury caused by the Supplier’s negligence; or for fraud or fraudulent misrepresentation.

11.3 Subject to clause 11.2 and clause 11.3: the Supplier shall not be liable whether in tort (including for negligence or breach of statutory duty), contract, misrepresentation, restitution or otherwise for any loss of profits, loss of business, depletion of goodwill and/or similar losses or loss or corruption of data or information, or pure economic loss, or for any special, indirect or consequential loss, costs, damages, charges or expenses however arising under this agreement including through a defect or error in the functionality of the Software or Software code; and the Supplier’s total aggregate liability in contract, tort (including negligence or breach of statutory duty), misrepresentation, restitution or otherwise, arising in connection with the performance or contemplated performance of this agreement shall be limited to the total Subscription Fees paid or payable for the User Subscriptions during the 12 months immediately preceding the date on which the claim arose (or a pro-rata amount thereof for a Subscription Term that is less than 12 months long).

12. TERM AND TERMINATION

12.1 This agreement shall commence on the Effective Date and shall continue for the Initial Subscription Term and, thereafter, this agreement shall be automatically renewed for successive periods of 1 month (each a “Renewal Period”), unless terminated by either party: after the expiration of the Initial Subscription Term by giving to the other not less than 30 (sixty) days’ prior written notice via the Stripe portal; or otherwise in accordance with the provisions of this agreement, and the Initial Subscription Term together with any subsequent Renewal Period(s) shall constitute the Subscription Term.

12.2 On termination of this agreement howsoever caused the rights and duties created by clauses 5 (Customer Data), 10 (Confidentiality) and 11 (Limitation on Liability) and this clause 12.2 shall survive and any rights of either party which arose on or before termination shall also be unaffected.

12.3 Either party may terminate agreement with immediate effect by giving written notice to the other if: the other party commits a material breach of this agreement and (if such breach is remediable) fails to remedy that breach within 14 days of being notified to do so; or the other party is deemed unable to pay its debts as they fall due, or suspends or ceases (or threatens to suspend or cease) to carry on a significant part of its business.

12.4 On termination of this agreement for any reason: all licences granted under this agreement shall immediately terminate; any sums due under this agreement shall become immediately payable or, as the case may be, relevant sums shall be refunded in accordance with this agreement; each party shall return and make no further use of any equipment, property, Documentation and other items (and all copies of them) belonging to the other party pursuant to this agreement; any rights, remedies, obligations or liabilities of the parties that have accrued up to the date of termination, including the right to claim damages in respect of any breach of this agreement which existed at or before the date of termination shall not be affected or prejudiced.

13. FORCE MAJEURE

13.1 The Supplier shall have no liability to the Customer under this agreement, in particular for any delays, delivery failures, or any other loss or damage resulting from the transfer of data over communications networks and facilities, including the internet, if it is prevented from or delayed in performing its obligations under this agreement, or from carrying on its business, by acts, events, omissions or accidents beyond its reasonable control, including, without limitation, strikes, lock-outs or other industrial disputes (whether involving the workforce of the Supplier or any other party), failure of a utility service or transport or telecommunications network, act of God, war, riot, civil commotion, malicious damage, compliance with any law or governmental order, rule, regulation or direction, accident, breakdown of plant or machinery, fire, flood, storm or default of suppliers or sub-contractors, provided that the Customer is notified of such an event and its expected duration.

14. VARIATION

14.1 No variation of this agreement shall be effective unless it is in writing and signed by the parties (or their authorised representatives).

15. WAIVER

15.1 No failure or delay by a party to exercise any right or remedy provided under this agreement or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.

16. RIGHTS AND REMEDIES

16.1 Except as expressly provided in this agreement the rights and remedies provided under this agreement are in addition to, and not exclusive of, any rights or remedies provided by law.

17. SEVERANCE

17.1 If any provision (or part of a provision) of agreement is found by any court or administrative body of competent jurisdiction to be invalid, unenforceable or illegal, the other provisions shall remain in force.

17.2 If any invalid, unenforceable or illegal provision would be valid, enforceable or legal if some part of it were deleted, the provision shall apply with whatever modification is necessary to give effect to the commercial intention of the parties.

18. ENTIRE AGREEMENT

18.1 This agreement entered into hereunder supersedes any prior contracts, arrangements and undertakings between the parties in relation to its or their subject matter and constitute the entire contract between the parties relating to the subject matter. The Customer warrants that it has not entered into this agreement, in reliance on any warranty or representation unless set out therein. No party shall have any claim for innocent or negligent misrepresentation based upon any statement in this agreement.

19. ASSIGNMENT

19.1 The Customer shall not, without the prior written consent of the Supplier, assign, transfer, charge, sub-contract or deal in any other manner with all or any of its rights or obligations under this agreement.

19.2 The Supplier may at any time assign, transfer, charge, sub-contract or deal in any other manner with all or any of its rights or obligations under this agreement.

20. THIRD PARTY RIGHTS

20.1 The parties hereby exclude to the fullest extent permitted by law any rights of third parties to enforce or rely upon any of the provisions of this agreement.

21. NOTICES

21.1 Any notice required to be given under this agreement (as applicable) shall be in writing and shall be delivered by hand or sent by pre-paid first-class post or recorded delivery post to the other party at its address set out in this agreement or such other address as may have been notified by that party for such purposes, or by read-receipt requested email to a nominated email address.

21.2 A notice delivered by hand shall be deemed to have been received when delivered (or if delivery is not in business hours, at 9 am on the first day following delivery). A correctly addressed notice sent by pre-paid first-class post or recorded delivery post shall be deemed to have been received at the time at which it would have been delivered in the normal course of post. A notice sent by email shall be deemed to have been received upon acceptance of the read request.

21.3 Nothing contained in this clause 21 shall apply in the service of proceedings or other documents in any legal action.

22. GOVERNING LAW & JURISDICTION

22.1 This agreement shall be governed and construed in accordance with the laws of England and any dispute arising under this agreement shall be submitted to the exclusive jurisdiction of the English Courts.