·11 min read
Six types of context your agents need - and where you can find each.
The 6 types of context for AI Agents in more detail and how to actually capture and make them usable
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Praxis
Featured Product
AI agents that work the way you think.
Apply your standards, context, and decisions to real tasks run by AI - on a schedule, across the tools and systems you already use. Deployed specifically for you with full audit trails and governance.
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Why me
My background is in digital advertising. I've worked with advertisers, agencies, and tech companies - so I know how AdTech works under the hood, and I've seen a wide range of setups and challenges.
That context matters: generic tools give generic results. AI is at its best when it understands your business specifically. I have a library of pre-built integrations for platforms like Google Ads, Meta, Gmail, and AirTable, plus AI agent frameworks I've developed over years of project work.
Instead of starting from scratch, I focus on the logic that's specific to your business.
·6 min read
Your expertise is the product. Agents with context is how you scale it.
'Give it more context' has become one of those pieces of advice that sounds helpful but doesn't actually tell you anything useful or practical - here's what you should actually do.
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·9 min read
Three reasons we're moving towards agentic automation
Why agentic automation is gaining ground: flexibility (update briefs, not code), compounding gains from better models, and systems that learn from feedback instead of fixed rules.
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Let's talk
Whether you're interested in Praxis, need a custom tool built, or just want to discuss what AI could do for your business - I'd be happy to chat.
Get in touchor email hello@gregasquith.com