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Apply your standards, context, and decisions to real tasks run by AI - on a schedule, across the tools and systems you already use. Deployed specifically for you with full audit trails and governance.
Learn more about PraxisMy background is in digital advertising. I've worked with advertisers, agencies, and tech companies - so I know how AdTech works under the hood, and I've seen a wide range of setups and challenges.
That context matters: generic tools give generic results. AI is at its best when it understands your business specifically. I have a library of pre-built integrations for platforms like Google Ads, Meta, Gmail, and AirTable, plus AI agent frameworks I've developed over years of project work.
Instead of starting from scratch, I focus on the logic that's specific to your business.
'Give it more context' has become one of those pieces of advice that sounds helpful but doesn't actually tell you anything useful or practical - here's what you should actually do.
Why agentic automation is gaining ground: flexibility (update briefs, not code), compounding gains from better models, and systems that learn from feedback instead of fixed rules.
There are different types of automations, and the approach matters more than most people realise.
Whether you're interested in Praxis, need a custom tool built, or just want to discuss what AI could do for your business - I'd be happy to chat.
